5 Tips to Propel Your Video Marketing in 2017
Think about your current marketing strategy. What are you trying to sell? What is the easiest way to get that message to a lot of people? You could buy a database; a massive list of people and send a bunch of postcards to their homes that has your face and information on it. But sending out print material will likely get it thrown out. It’s just more clutter.
You need to think digital.
We live in a fast-paced digital world. Our life decisions are made through a few clicks. You shop, order food, and even socialize online. Which means the best way to engage your customers is to go to them: Online. People don’t read long articles or flyers any more. If you were handed a booklet chances are you wouldn’t read the whole thing. Your customers won’t either. But everyone will watch a video.
Ways to Improve Your Video Marketing
#1 Keep Videos Short
Humans now have attention spans shorter than a goldfish’s. If this surprises you think to the last text message you sent or received. It’s probably not very long.
The same goes for videos; and each platform has it’s own ideal video length. For platforms like Twitter and Instagram which are designed for scrolling through photos and short, 140 character updates, keep videos between 30-45 seconds long.
Facebook is a longer form social media platform so videos with the most engagement (likes and comments) tend to be a minute in length. Facebook videos are still quick and easy to consume before scrolling along but going a little longer won’t significantly reduce your views.
Since YouTube is an all video site, creating longer, in-depth content here is okay. Videos that are two minutes in length get the most engagement.
#2 Tell Stories
Stories are an easy way to connect to people. A buyer is more likely to come to you when they feel like they know you. A good way to do this is through video. Not all of your videos should be product information or home buying tips. Injecting personality into your videos will help your clients feel like they know you and they will think of you first when the time comes to buy. This will ensure brand loyalty and brand recognition.
#3 Have a Call to Action
The best way to end your videos is with a call to action slide. Ending your video with a black screen isn’t very helpful. Try experimenting with a question or an intriguing statement that encourages the customers to engage in a conversation. If the topic doesn’t call for one, ask them to like, comment, or even subscribe to your videos. A call to action is always an amazing idea if you want to have an impactful ending to your videos.
#4 Try Tutorial Videos
A very effective way to impress your customers is to help them learn how to use your product. This can be done in the form of tutorials that can help them do a difficult job in a much easier way. Try creating videos that explain what documentation is needed for a pre-approval letter or talk about tips for staging a home. Giving away tips for free is the best way to be retained in the minds of the customers. This is because while giving a tutorial you also advertise your knowledge, so your customer will trust you. This is the best way to improve your video marketing tactics.
#5 Optimize Your Video for Search
Now it’s time to show off all your hard work. To get your videos to show up when people search for them you need to optimize your videos for search engines. The best way to optimize your video is to use transcriptions. Transcribing what’s being said in your videos to text makes them accessible even when people can’t listen to audio.
Benefits of Video Marketing
Video marketing has a huge number of benefits. This is because it is easier to connect to your audience through the video and they’ll remember your message for a long time. Your audience can comment on the video which will help get feedback about your marketing strategy on the spot. You can also know what the customers are looking for. By sharing the video messages on various pages, you can easily reach to your target audience which helps save your time and money. In addition to this, you have access to customers globally as the internet has no geographical boundaries and helps you increase your sales. Thus, you can trust video marketing tactics any day without much thought.
Why Ignoring Video Marketing is Hurting Your Business
In September of last year we started to notice the upward trend in Video Marketing. People’s attention was no longer grabbed by still image ads and was moving towards video. This trend didn’t stop and we revisited it a couple months ago with “5 Tips to Propel Your Video Marketing”
Now, if you’re not utilizing video, it’s hurting your business.
The Impact of Video Marketing
The impact of video is everywhere. If you’re still not swayed to start here are a few statistics showing that Video is the way to go:
- According to the Aberdeen Group, businesses who use videos have a 27% higher click through rate and 34% higher web conversion rate than businesses who don’t.
- Videos on Twitter are 6x more likely to be retweeted than a photo. A video is 3x more likely to be retweeted than a .gif (animated image)
- Facebook videos receive an average of 135% more organic reach than photos.
- 10 billion videos are watched don Snapchat daily.
And these videos don’t have to be long. As we covered in our 5 Tips post, average video length should be between 30 seconds to a minute in length depending on platform.
Some Easy Ideas to Try
If you’re new to Video Marketing it may seem like a daunting task. But that’s okay! There are several things you can do to test the waters that will be a big hit with your audience.
- Record Thank You videos from you and your team to send out to clients and partners. This will add a nice personal touch to what usually feels like a very impersonal transaction. Hearing your voice makes the Thank You feel much more genuine than seeing your picture on a post-card!
- Film short testimonials from past clients and agents. Reading a five-star review is great. Hearing one is even better!
- Use Facebook Live or Twitter to broadcast a short Q&A about your industry. This exclusive window to get questions answered will generate a lot of views!
What About Production Cost?
Do you own a smart phone? Good news, you’re already set!
Current smart phones take videos at such a high quality that you’ve already done the purchasing you need! Unlike as little as five or ten years ago, equipment costs are now much more affordable. Great results can be achieved by purchasing a 10 to 20 dollar tripod for your phone.
Simple video editing software like Windows Movie Maker is available from Microsoft, though most phones have applications that allow for editing video without needing to download the video file onto your computer first.
Record, edit, post all from your phone and you’re making waves in the Video Marketing world!
At Absolute Mortgage
Here at Absolute Mortgage we have our own Video Production Studio! Videos are complimentary and our team you can learn more about our Production Studio by watching this video. Or if you’d like to schedule an appointment, you can email our team at email@example.com.
August 8, 2017, Bellevue, WA—Every year, Puget Sound Business Journal releases a list of Washington State’s Best Workplaces and this year Absolute Mortgage ranked #3 in the Large Workplaces category.
This list is generated by confidential employee questionnaires done by Quantum Workplaces on behalf of the Puget Sound Business Journal. The score factored in thirty items across six categories that included trust in leadership and team dynamics.
Across all of the anonymous surveys, the word most associated with Absolute Mortgage was “fun”. Over 160 of our employees opted in to leave additional comments and Quantum Workplaces was kind enough to share a few samplings with us, such as: “Absolute Mortgage is a great place to work! Here is a list of reasons why: Family, friendly, flexible work schedules, suggestions for changes are received openly, easy to implement changes, great co-workers, friendly environment, lots of training opportunities, senior staff seems to really care that employees are happy and motivated, plenty of celebrations and lots of reasons to celebrate, company has strong community presence, company has a good reputation in the community. I am proud to tell people I work at Absolute Mortgage!”
When Tom Griffith, Absolute Mortgage’s Division Vice President of Sales accepted the award he had this to say: “Absolute Mortgage was started over twenty years ago on two simple values: Be nice and tell the truth. The goal of this company is to be the place you want to go to every day and while most companies talk the talk of being about the people, Absolute Mortgage walks the walk.”
Read more about the other winners that made the list at bizjournals.com
Absolute Mortgage Awarded “Outstanding Retail Mortgage Company of the Year” at the 2015 WAMP Awards Gala
Absolute Mortgage Awarded “Outstanding Retail Mortgage Company of the Year” at the 2015 WAMP
On Thursday October 1st the beautiful Orca ballroom at Tulalip Casino was filled with the top mortgage industry professionals. Over 200 guests were present for the 2015 WAMP Business & Humanitarian Leadership Awards.
As Ryan Hills, the evening’s host stepped up the podium to announce the 2015 Outstanding Retail Mortgage Company Award, an excited silence came over the ballroom. The tension in the air was palpable. Then Absolute Mortgage’s name was announced and their table erupted with pride.
Absolute Mortgage, a division of Pinnacle Capital Mortgage was competing against nine other incredible Retail Mortgage Companies. Eric Schneider, Executive Vice President accepted the award on behalf of the company. Eric walked to the stage with an excited and enthused demeanor and paid homage to the hard work of all of their devoted loan originators and loyal support staff for all of their countless late nights, early mornings and unbelievable dedication.
In his humble manner Eric had this to say about the award: “This award is truly a reflection of what our team has done collectively, we couldn’t be the company that we are today without the incredible team we have–and this is really for them.”
Division Vice President, Jasen Nuetzmann, along with many other members of Absolute Mortgage, also attended the awards ceremony. When asked about Absolute’s award, Jasen said: “When Eric Bolstad started this company nineteen years ago he had a vision, to create a culture that invested in our loan originators and our support staff not only in their careers but also in their personal life. Absolute Mortgage is a realization of that vision and this award sheds light on that accomplishment.”
Media Contact Olivia Carriveau 425.822.7788
About Absolute Mortgage
Absolute Mortgage was founded in 1996 and prides itself on embodying their core values of Teamwork, Empowerment, Positivity and Excellence in all aspects of the work environment, both internally and externally. Absolute Mortgage shares the belief that mutually-invested employee-company relationships create a work environment that everyone enjoys. Absolute Mortgage would like you to know that they are continually seeking talented people who share their core values to come join the ‘family’. You can learn more about Absolute Mortgage by visiting www.absoluteloans.com
Absolute Mortgage Ranks #2 on Seattle Business’s List of Top 100 Companies to Work For
June 26, 2017, Bellevue, WA — Every year, Seattle Business magazine publishes its list of Top 100 Companies to Work For. This year, recognized in the #2 spot among companies with more than 150 employees: Absolute Mortgage. “We are very humbled and grateful,” says Absolute Mortgage’s President Eric Bolstad.
To generate the annual list of Top 100 Companies, businesses are rated based on confidential employee surveys, which are weighted against the level of employee participation. This year, research firm Fieldwork Webwork conducted surveys and compiled results across 10 categories, including benefits, communication, corporate culture, hiring/retention, executive leadership, performance standards, responsibility/decision making, rewards/recognition, training/education and workplace environment.
Absolute Mortgage came in second in the “Large Company” category because it scored such high marks, in particular, for its quality of communication, decision-making, corporate culture, quality of relationships between co-workers and with upper management, and performance of their office.
In a statement to his staff, Bolstad remarked, “Most companies that experience growth like we have typically see their culture and their soul deteriorate. Not with us. I feel this primarily has to do with all the new people we have been able to bring into our family, which has only strengthened our corporate beliefs and reinforced our commitment to treating one another well. Although being number two is a great accomplishment, we will roll up our sleeves and keep doing what we do, being who we are, and getting better at both so that we can become number one and leave no doubt.”
Read the full article and see the other 99 companies that made the list at Seattle Business magazine.
About Absolute Mortgage – Bellevue Northup
The Bellevue Northup branch of Absolute Mortgage is one of the company’s 17 branch locations throughout the Pacific Northwest. Founded in 1996, Absolute Mortgage provides customers with home mortgage knowledge, assistance and services, helping to integrate affordable home loans with other financial goals and cash flow objectives.
About Seattle Business Magazine
Seattle Business magazine delivers insight into the key people, enterprises and trends that drive business in the Pacific Northwest. Providing a perspective critical to businesses operating in the region’s ever-changing economic environment, Seattle Business produces the region’s most influential, high-profile gala awards events including the 100 Best Companies to Work For, Executive Excellence Awards, and Community Impact Awards. http://www.seattlebusinessmag.com